Under Armour is facing an identity crisis that could throw the company's ... - finanzen.nl

Under Armour is facing an identity crisis that could throw the company's ... finanzen.nl Shoppers are confused about what Under Armour stands for due to its lack of focus on any particular sport, and its decision to expand into discount stores like Kohl's undermines the brand's value proposition, according to analysts.The post Under Armour ...